After more than 14 years in Paramount Global and Viacom, Zeal line Has departed to join Yahoo As Chief Marketing Officer.
In a new role, the line reports directly Yahoo CEO Jim LanzonEarlier CBS Chief Digital Officer and CBS Interactive CEO. Line assumes line after line Former Yahoo CMO Tracy Libeman Left to become the Chief Marketing Officer of Starbucks.
The line has recently served as the Chief Brand Officer of Paramount, major enterprise-wide marketing efforts. While in the media group, he played an important role in the launch of Paramount+ (in Rebranding CBS All Access Service). Line also led the company’s corporate rebranding Paracomcbs to paramount global In 2022. The line headed the company’s Marketing Council, led to the establishment of marketing centers of excellence in media, production operations, marketing technology and social strategy.
Before serving as the Chief Brand Officer of Paramount, Comedy Central, Paramount Network and Line LED Marketing, Creative and Digital Studio in TV Land. Earlier in his career, he worked in agencies Scratch, Droga 5 and Enomlies, who were working with customers including GM, BMW, Coca-Koca, Nestle and Disney.
Lanzon announced its recruitment, “With a strong track record of scaling both emerging and iconic brands, with its ability to build high -performing teams and lead, Josh is an ideal leader to pursue the Yahoo brand during this important moment in our journey.”
Line said in a statement, “At the age of 30, Yahoo is one of the most stored brands on the Internet, and the mission to be a reliable guide through the digital forest is as relevant as usual. I may not be more excited about the growth opportunity for this prestigious brand to rule love and cultural influences for this prestigious brand.
Yahoo is owned by a private-equity firm Apollo Global, which acquired the company in 2021 For $ 5 billion from Verizon. Last week, Yahoo sold Techcrunch For investment company Regent.
