Food-distribution company Wonder Announced a deal to get an independent media firm SpiralWhich produces the original materials spread in food, travel and home and design.
The financial terms of the deal were not disclosed. According to sources, surprise is buying Tastemade for approximately $ 90 million Informed By Wall Street Journal. According to Wonder, integration of Tastemade’s content studios – and 130 million followers of 160 million followers on social platforms and 13 million monthly spectators in streaming channels – will continue to build your vision of the super app for food. “
Tastemade’s co-founder Larry Fitzgibbon and Steven Kydd will join both Wonders and accept executive roles in the company. Fitzgibbon will continue as the CEO of Tastemade and EVP of Wonder will take the title of media, advertising and content. Kydd Tastemade will include co-founder, president, head of business development and international. The Tastemade team will report to Daniel Shlosman, Wonder’s Chief Development and Marketing Officer.
Located in 2012 and located in LA, Tastemade four free, advertising-supported streaming television (Fast) Channel-Tastemade, Tastemade Home, Tastemade Travel and Tastemade En Español- which are available in more than 65 countries and 250 million homes worldwide. The Tastemade Streaming Library includes more than 1,000 hours of original streaming TV content with chef shows such as Andrew Zimern, Alison Roman, Jamie Oliver and Franky Selenza.
Wonder has raised a total of $ 1.6 billion funds since it was established in 2018. In November 2024, Wonder announced an agreement to get a food-delivery service grab with an enterprise value of $ 650 million (including $ 500 million of senior notes and $ 150 million cash). Wonder acquired a dining-cut membership company Blue Apron in 2023.
The acquisition of Wonderbed of Tastmade to create a super app for Wonder is the next step in our vision. “Tastemade has created an expander, the prize -winning creative studios, and the incredible network of partners who will enable surprise to create a more curated digital experience, creating a media network that captures our mission to make great food more accessible.”
Tastemade planned to force Wonder’s intellectual property, brands and “unique chef relationship” (with Bobby Fle, Jose and Marcus Silverton and Marcus Samuelson) “with” new shows for audiences with “its social platforms and streaming channels with” with its social platforms and streaming channels. “
“Inspired from an integrated point of view, this acquisition represents an incredible opportunity for both tastemade and surprise to take advantage of our strength and to increase our story and increase retail abilities,” Fitzgibbon said in a statement. “Together, we will build a platform that basically merge the joy of looking at the door with the convenience of dinner.”
