‘White Lotus’ is advertised on HBO, but attracts sponsors for Max

Madison is checking in a host “of Avenue Stalwarts”White lotus,

American Express, Diazio, Google, BMW of North America and Ebercrombi & Fitch have killed sponsorship agreements for the third season of the popular series, and how quickly the system spotlights the system The old rules of TV-AD sales are disappearing in the past.

In a very distant era, HBO The programs were shown free from any type of advertisements, and in fact, most programs running on premium cable service are not formed for advertising obstacles. But MaximumThe original company Warner Brothers Discovery’s streaming service, however, Subscribers cannot expect their programming stream advertising. A level of service supported by advertisements, after all, is not less than one cost.

Such dynamics allow Warner to create advertising deals that combine advertisements with programs that they never could do a few years ago. Ryan Gold, head of digital advertising sales for Warner Brothers Discovery, said, “By taking advantage of our premium portfolio of brands and platforms, we have created immersive, integrated campaigns that connect the audience to the audience in a meaningful and innovative manner.” statement.

The American Express will return back-to-back vignates, which will be made available through social channels, on Max, and through the “Extra” tab of a show page dedicated to “The White Lotus”. The video will show interviews, clips and other footage with artists that appear in stories of specific characters. The company’s partnership also includes call-outs that “White Lotus” episodes, ahead of a stream of interactive advertisements and in some cases, “advertising blocks” that surround the show.

Financial-Services Company “sees a lot of natural synergy with the show, especially when we know that our card members are exceptionally emotional about the journey, Jill Hamilton, vice-president of the Global Media in the American Express, in a statement by Jill Hamilton in a statement Said.

Meanwhile, Diazio will unveil a new campaign, which has relations with “Lotus” and promotes both Tancwere Jin and Katel One Vodka and this Warner Brothers will appear in the Discovery Properties. On the food network program “The Kitchen”, Chef Jeff Mao will create a Thai-inspired cocktail, a node for the third season setting of the series.

Google has created an eight-part mini-series, including “The White Lotus official podcast” and a host Ivan Ross Katz, a host of Nicola Durban, a member of the third season artists. Warner Bros. Discovery’s Discovery program made with courageous in-house studio, will tell the audience about Google Pixel with Gemini and how it can be used for adventure in travel. On the day the conclusion of the third season is made available, the material will get a surface in Max.

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