Entertainment marketing firm Trailer park group A major reorganization has been done as the creator of digital and print campaigns for Hollywood, as its leadership is democratized.
In his previous repetition, the trailer was the only prominent for film and television projects at the trailer park, serving a series of customers ranging from Universal Pictures and Apple Studios to Spotiff and Marvel. The stakeholders have decided to break those traditional Silo to promote cooperation and flexibility.
The firm says that the shift was operated by clients and tight timids in distributing global campaigns for films, series, sports and more. As a result, major new work from the studio and agency world has gone to work.
Erica Anaya, Joshua Rogers and Jill Gorshman have been named Creative Directors and SVPs (painted above from the left). Anaya last served as a director in Global Film Marketing in Netflix, worked on titles such as “The Killer” and “Fair Play”. Rogers was a VP in Xelot, and he served customers such as Disney, FX and Amazon in Buddha Jones in about two decades. Gorshman comes from Buddha Jones, ABC and Disney Entertainment with deep knowledge around streaming and broadcast TV convergence. Sam Slater, Paul Cartlich and Matt McCrooe are all named as vice -presidents and editors. The new team works under the trailer park CEO President PT Kelroo and CEO David Messinger.
“We have brought excellent talent in creative, editorial, and operations from both agency and studios world, while the team is already doubled here too. We have gone with a shared creative leadership from a single-leader model, with a structure, which supports cooperation, unlocked capacity, and what is further,” said Kailoro.
Messinger stated that this step “forward thinking model brings a commitment to creative excellence, collaborative thinking and service to our current and future customers.”
