In a major leadership reorganization in the south to the south, Jenny Conlie, Executive Vice President of Product and Technology, SXSW The original company PMC was selected by the SXSW Board to lead the long -running film, music and technology festival with the director. (It is also the original company of PMC Diversity,
Connelly has been overseeing digital and technology strategy and execution at the PMC since 2017, and has spent seven years as an executive in the first Live Nation. His new status in SXSW was announced on 25 April during the Town Hall meeting. Konli replaced SXSW President Hug Forest, who has left the company.
According to a statement by a PMC spokesman, Forest learned “He was not going to get the CEO title in SXSW” after “decided to leave SXSW”. In a separate statement by the New York Times, however, Forest said that his departure was “definitely not my decision.”
He said, “I put my heart and soul in this event for more than 35 years – and I was eager to lead many more versions,” he said. “By this end, I will make a big time for the Austin team to move forward. The city, country, the world needs positive energy. SXSW has traditionally provided, now it needs more than ever.” Forest began in the company in 1989; He also worked as a director of the interactive part of the festival for several decades. (Forest did not immediately respond to the requests for comments.)
Other changes declared on Friday include promotion for Greg Rosenbam, vice -president of SXSW Edu, who are prominent of programming for the entire SXSW festival; Chief Participation Officer Peter Lewis participation and head of strategy; And for the Vice President of Brian Hobbes Music Festival, Director of SXSW. Meanwhile, communication head Lillian Park is also leaving the company.
The PMC and MRC participated in 2021 to get a 50 percent stake of SXSW, when the festival was facing strict financial conditions after the Kovid epidemic, and took full control of the festival in 2023. The PMC spokesperson said the 2025 edition of the festival “mark the most sponsorship revenue in the company’s history.” After launching a satellite event SXSW Sydney in Australia in 2023, the festival will start SXSW in London in June.
