Spanish cinema has seen significant changes since the epidemic, as viewed by its sales agents. Despite the recent successes, such as the top awards in Berlinley in 2022 (“Alkara”) and 2023 (“20,000 bees”), limited selection of Spanish films in this year’s program has raised questions about long -term forecasting. Spanish industry.
Commercially, Spanish films sell well abroad, and are hot commodities of animation and style. A major factor in the development of Spain’s industry has been the arrival of presentations supported by Monid TV companies and local streamers. It can be a two -edged sword.
“The arrival of streamters has been affected by the audience’s consumption habits on cinema and TV production,” says Xavier Estabon at Media Prokeo.
Qualt Pons of Morethon Films suggests that those changing habits have focused on the series “instead of feature films and led a symmetry of audiovic language. Streams seek formulas that guarantee global success Are, preference forms and stories that are easily exportable.
According to Yenifer Facni in Feel Cells, it has created one of the most important challenges for Spanish sales agents that focus on independent titles: “Navigating a market that is in favor of a fast safe safer. Buyers often lend to the box office guaranteed films today. It creates a difficult battle for independent films. ,
While the current Spanish Prasad may succeed in local box office and charm international distributors, many wonders are sustainable if the current formula is durable without showing in events such as Berlinley.
The Visant Canal is not certain in the film factory. “We must be very, very worried (about the declining festival appearance),” they argue. “Under the leadership of” Berlin’s former director Dieter Kosalik), Berlinley always had a strong Spanish appearance, but since 2019, the film factory, for example, did not have a film in the program. “
Ivan Diaz of Filmax says that the mistake should be shared. “(Spanish industry) also has to blame in a way. I think the bar has been raised about the next generation of our films and directors. Spanish product is better than years ago, was commercially speaking, but we are not good in festivals. This is worrying by looking at very small countries which are not very successful in sales in festivals. ,
For many boutique companies, even when Spanish films get the success of the festival, it is difficult to sell, because unlike other European countries, Spain does not provide assistance for international distribution.
“In the global market like us, Spanish agencies compete in unequal conditions for companies in other European countries,” says Luis Renart of Bendita film Sales.
“This is a major issue we have presented by Vika, Association of Sales agencies, and analysis and potential solutions,” called Antonio Solar of Latido Films. “The institutions have heard but have not addressed this very serious issue as a priority. Any country supports its move, and therefore has an advantage of their culture, which does not do Spain. ,
Start again. Gloria Breetons of films agree, “It is impossible to compete with the funding subsidy and acquisition incentives available in other countries. Two equally good films, in the same festival, selected in the same section: a French film and a Spanish film. If you buy a French film, they are part of P&A. If you buy a Spanish film, they do not. Which one do you buy? She asks for rhetoric.
For now, the Spanish sales agents will have to rely on selling the work he does today and hopes that public support and the festival identity will be returned soon.
