For ShabuziThe Super Bowl brings an opportunity to satisfy a sweet tooth with it.
The composer behind the hit “A Bar Song (Tipsy)” and “Good News” spent Halloween “super excited to open my bag and spend how many boxes of Nard were inside to see and see. Now he is participating in the second big game commercial Nard Gummy ClusterA specific confection that has seen sales.
“As a child, you know, of course, we cannot keep our hands away from candy,” he says during a recent interview. “You were always in the candy corridor, whether our parents wanted us to stay there or not.”
Shabozey must have felt that he was returning to the existence of a favorite childhood when he was given a chance to participate in the second run of Gummy Clusters in the Super Bowl Advertising Roster. The company’s chief marketing officer Greg Guidoti says Ferrara Confection will appear in a slot during the third quarter. Shabuzi appears in a teaser to debut on Tuesday.
The Gummy Cluster “is a product that actually reveals your understanding and is actually of multi-sensitive, multi-reader and multi-confident types,” guideoti says. “Shabuzi actually plays in it. He spreads various styles and music. ,
In the teaser, Shabozi snacks on a bag of Nard Gummy groups while playing his guitar. But as he cuts a bite of candy, a non -character comes to share the stage with him. Shaboozey contributed some music.
The Nard Spot will once again vie with Nard with snacks of supermarket shelf. The Doritos of PepsiCo and the pringles of Kelanova are among the contestants in this year’s game, which will be broadcat on Fox on 9 February. Fox is demanding over $ 7 million for a 30 -second location.
Even though Gummy Clusters made a super bowl advertisement and teaser a splash last year It shows an impressive Edison Rai And a version of the 1983 song “Flashdance … What a feeling”, Ferrara believes that it can win more fans. Guidoti states that Nurds brand has a penetration of 25.1% between homes, meaning that there are still a lot of conversion. He says that last year’s super bowl appearance helped Nards score 4.3 percent marks in market share.
The 2024 super bowl spot “broke into the culture,” he says, with young consumers who felt “it was really unique and fun.” A month after the end of last year’s big game, Ferrara decided to return.
In 1983 Nerds started in 1983, part of a portfolio of Candies marketed under Wonka, a node for a fictional candy entrepreneur created by writer Ronald Dahl. Ferrara acquired Nurds, as well as other behavior such as Loff Taffy, Sweetirts and Bottle Cap. In 2023, the company acquired Jelly Bailey.
“Such brands, they had great equity, but the brands were older than business,” Guidoti says. Now, they say, the company is planning to make people more aware of various sweets.
Shabozey may not be a specific goal. During the shooting for the teaser, he says, there were lots of gummy clusters around him. “You just have to be careful that you don’t peak on Nard.”
