President of Turkish Allashikh Saudi ArabiaGeneral Entertainment Authority has created a multi-year Boxing Promotion partnership TKO and Saudi Sports Marketing Company Sela with US Sports and Entertainment are being postponed as a historic deal.
Allashikh – who has long been a global center for sports and entertainment is a inspiring power behind Saudi’s rise – is known as a big boxing fan and one of the most influential figures in the game.
He is the mastermind behind the “Day of Rekning” boxing matches held at Riyadh, including huge names such as Anthony Joshua and Donte Wilder. In the last few years, Allashikh has also been in many other sports including football, golf, formula 1 and recent tennis along with large investment in many other sports in Saudi Arabia.
Allashikh said in a statement, “The historical partnership between the industry powerhouse sets a platform for a unique experience for boxers and fans.”
“Together, we are developing the talent of the next generation and providing world -class programs at one time when the game has been prime for further disruption,” the GEA chief said.
Mark Shapiro, Chairman and Chief Operating Officer, TKO commented: “This is a strategic opportunity to resume boxing globally. TKO has deep expertise, preacher and long relationship. Shapiro noted that Allashikh and Sela “share our passion and vision to develop the current model. Together, we can bring sweet science back to our right place at the forefront of the global game ecosystem. ,
Tko groupWhich is owned by the effort, includes the World Wrestling Entertainment and Final Battle Championship.
Sela, which is owned by saudi’s public investment fund, is a recreational events outfit that have become Increasing Crawford vs. Israil Madrimov Match at the BMO Stadium in Los Angeles and Anthony Joshua vs. Daniel Dubois at the UK’s WeMbley Stadium.
In the statement, Sela Managing Director and CEO Rakan Alharthi said, “Promotion will create a permanent future for boxing and strengthen the position of Sela as a powerhouse in global sports and entertainment.” “Together, we will take the game to new heights and redefine fan experience for audiences worldwide.”
According to the executive leadership by TKO UFC President and CEO Dana White and WWE President and TKO Board member Nick Khan, “Day-to-day operating expertise, management, and monitoring of promotion, and promotion of promotion” will be provided “.
New boxing promotion will include a new system to develop talent from around the world; Access to all boxers for the UFC performance institute, a top Combat Sports Training Center with places in Las Vegas, Mexico City and Shanghai; And the production, media and publicity expertise of TKO.
The statement said that “about new boxing promotion, fighter signing, fight schedules, including venue and host places, will appear in the coming months.”
