Southeast AsiaAccording to new data from media partners Asia (MPA), the total industry’s premium video-on-demand market saw a strong growth in 2024, with a 14% increase in total industry revenue and 440 billion for 440 billion minutes Reached minutes.
Netflix Q4 dominated the scenario with 52% viewership share and 42% revenue stake, capturing about half of all new membership in Q4. The company shut down 2024 with over 12 million customers in five major markets of Southeast Asia.
Indonesia emerged as the largest revenue generator for $ 552 million, followed by Thailand $ 473 million. Vikas’s story was mainly inspired by strong performances in Indonesia, Philippines and Malaysia, which helped offset a minor recession in Thailand.
Especially dynamic in the fourth quarter of 2024 proved to be dynamic, brought to 3.2 million new SVOD membership and regional total of 53.6 million. Warner Brothers Discovery Maximum Made a spectacular start in November 2024, especially 26% of the new Q4 customers in Thailand. Seva ended the quarter with over 1.4 million customers, expected to increase in 2025, such as the new origin “like”White lotus“Season 3 roll out.”
While Netflix dominates, the competition is fast. Local player video led Indonesia in 2024 with 4.7 million customers, while regional competitive VIU shut down the year with 9.5 million customers. Disney+ maintains a solid 10% revenue stake that is after service recurrence.
The Korean content has continued to run important viewership with shows such as “Queen of Tiers,” “My Damon,” and “Geongsong Creightcher”. The US content accounts for 20% premium VOD viewership, while Southeast Asian and Chinese content is particularly receiving traction in the Freemium segment. Japanese anime is popular, especially on SVD platforms in Thailand.
Vivek Coto, executive director of MPA, said, “The streaming landscape of Southeast Asia is growing rapidly.” “While Netflix has strengthened its leadership position, the category is growing with the entry of Max and scaling of local and regional platforms such as Vidio, VIU and Trueid. The next phase of development will be fuel in detail of connected TV and home broadband penetration. Netflix and continuous investment in local/Asian materials and premium games led by major local and regional platforms in Indonesia, Thailand and Malaysia will further enhance development. The industry is also searching for new strategies focused on short-form content and bundling partnerships to attract and maintain subscribers. ,
