it HBOIts Maximum – But for new logo Warner Brothers DiscoveryNow definitely looks like HBO at a glance. The Max Streaming Service has quietly launched a new look, by digging its bright blue user interface to a new monochrome color palette, which purifier or not, develops branding long -term branding of HBO.
The ribrand, which was updated to the service and its social media outlets on Sunday morning, now coincides with Max with the same palette of HBO logo, which can help consumers to connect two brands with each other. (Both Warner Banners share the same CEO in KC Bloy.) The new look resembles the monochrome branding of Apple TV+, another streammer that is largely associated with mature programming.
A representative for Warner Bros. Discovery was not available immediately for comment.
Jumping Max is not the first beauty intervention for black-end-white branding. When Warner Brothers first launched Streamer in 2020, it was introduced in the market called “HBO Max”, branding a deep purple palette. But after merging the film and television studios in 2022 to merge with Discovery, Inc., the newly formed Warner Brothers Discovery announced a plan to replace the branding.
Service was resumed as Max in 2023, integrated its library with Discovery+ and exchange of purple tons for blue people. In particular, the dotted “A” among the maximum logo developed another dotted logo tone: “O” HBO.
At that time, CEO David Jaslav Held responsible The decision to change the name of the service to the desire to indicate a comprehensive programming slate indicates and indicates consumers that Max offered large -scale mature television programs, greater than the premium produced by HBO. Jaslav said at that time, “Every member of the house (can) whatever they want, they can see.”
The company highlighted the decision to transfer from purple branding to blue branding, with the then global CMO Patrijio Spagnolato Telling Adweek This option was “the most liked color, universally.” (Spagnolato abandoned the discovery of Warner Brothers in 2024.) Warner Brothers Discovery considered several other colors – including the possibility of sticking to the purple. With Max Rylonch, Seva became one of the several streamers with blue branding, which descends somewhere among the bright flarers of Disney+ and the bright flares of the Paramount+ and Amazon’s prime video.
Spagnolato said at that time, “There are different types of blue, and if you put us in juice for Disney or Paramount or Prime, they look different.” “With our blue color and the way people are designed, what we were going for is a combination of premium but accessible.”
Spagnolato also admitted that, “Consumers will tell us if we got it right, and we think we did. But there is enough space in the blue world that still separates itself.” Now, just two years later, consumers, or some other parties have assured Max that it is “not right.”
