Just two months ago, a red ribbon, tied to a piece of accessories, means only one thing: your bag will not be lost in the sea of the same suitcase on the claim of the luggage. It was a simple time.
Thanks to “Carrie-on”, NetflixHigh-Octane Christmas Eve thriller starring Taron Egarte and Jason Betman, a simple ribbon has fully taken New meaningIn the film directed by Jaume Colllet-Serra, Egerton plays Ethan Clean, a TSA agent is blackmailed by a cruel biotarist, who has a deadly to pass its red-ribbon carry-on the airport security post Allows the nerve agent.
The first film out of Netflix’s creative partnership with Amblin was a quick hit for streammer on its release on 13 December, and since then its third most watched film has become (“red notice” and “that look up” Currently hold the top two spots).
While its compelling base and major placement on Netflix’s homepage definitely attracted many people to give a click to the film, which solidify “Carry-On” as a blockbuster of the streaming era, its huge social media Is the footprint.
Continue(Aka Carrie-on), left from: Sophia Carson, Taron Egert, 2024. © Netflix /courtesy average collection
© Netflix/courtesy average collection
This is not a new strategy for streamer: Christmas 2019 saw the “bird box” led by Sandra Bull Viral blindfold challengeIn early 2024, Twitter Abuz was Abuz with references to “The World Behind” in a nationwide cellular outage, and “Damsel” saw more than 1.3 billion raids on Netflix’s social pages last year alone. All three films with the top ten most viewed list with “Carrie-On” hold the spots.
For Cell-Sarara, wireless was a new concept. “Honestly, I am not a social media person. I am naturally an introverted. So I became a director, because I thought I would not have to talk to people, “he tells Diversity On the zoom with a laugh. While he himself is not scrolling X and Instagram in search of memes, he is definitely aware of the huge appearance of the film. “This is the way that films now need to join the audience, right? Good old marketing has turned into this medium, and I think it is a good, welcome way. ,
On the social pages owned by Netflix, the “Carrie-on” material enhanced 907 million impressions. This material included original video ideas, such as forcing Taron Agarte Wear a hidden earpiece And get Zany instructions from co-star Sophia Carson in a clip that receives 21.3 million raids, and Back-to-back moments From the premiere with the carcons, which claims over 20 million followers themselves.
But the true talent of the campaign came from deep understanding of attaining biological traction. In a memorable scene of the film, the character of Danielle Dadwiler draws a gun on his enemy, while in a car traveling at a top speed on a la highway. The scene quickly scored a round on social media, but Netflix’s team was ahead of the game. Knowing that the fight would be a standout, he redeemed the current meditation and released one Side-by-side video The epic sequence, showing more than 22.8 million impressions on the Netflix geeked social channels, was drawn.
On carrying, (aka carry-on), left from: Daniel Deadwilers, Logan Marshars-Green, 2024. © Netflix / courtesy average collection
© Netflix/courtesy average collection
The good word also made it real -life border security agencies. Foreign, Australian Seema Bal Shared a picture A bag with a red ribbon, writing, “This is the eve of Christmas. If you are traveling today and this is what your carry looks on, then expect us to look extra. ,
The TSA issued a praise for the heroes of the film, wrote, “Transport Safety Administration Transport Safety Officers Eddie Kopek and AD Domingus, LAPD Detective Elena Coal and Northwind Terminal Operations Director Nora Paris would like to identify Nora Paris. This saved the lives of many people. They will describe bravery, peacefully, and cleverly, to thwart the plans of individuals with malicious intentions that we will describe as ‘a big no-no’ on the aircraft. ,
Can all this be taken to the sequel for the Internet goodwill viral phenomes? While Cell-Sera says that it is still “not in the card”, he is leaving the door open for more “carry-on” in the future. “I would definitely like to make another one. When we started with the film, it certainly felt like a unique story in a moment with a set of characters. If an idea comes to us that feels that we can do something that is original like the first, and it can connect with the audience the same way, we will find out. ,
