Emax China is riding a high ride in China with a number of 106% year-over year in China, far ahead of the 27% increase of the overall Chinese exhibition industry.
The premium format now commands a record 5.3% of the Chinese box office, indicating the hunger of the unprecedented audience for the IMAX experience.
In a special interview on Shanghai International Film FestivalIMAX CEO Rich gelfand Three major Chinese presentations revealed Filmed with IMAX cameras Set to dominate the summer slate. “Made in Yivu” (5 July) director Rao Ziaozy’s second IMX cooperation after “Home Cumming”. The film represents the growing trend of Chinese filmmakers who embrace IMAX’s ownership camera technology.
“Dongji Rescue” (August 8) saw director Guan Hu returning to IMAX after his war epic “The Eighty Hundred”, which produced RMB3.1 billion ($ 431.7 million) at the Chinese box office. Gelfond says that the film’s view scale and scope IMAX are ideal for experience.
“A writer’s Odyssey 2” (August) brings back director Lu Yang for the successful sequel of RMB1 billion ($ 139.2 million) of origin of origin. “We did very well with the first one,” Gelfond says, expressing confidence in the IMAX appeal of the established franchise.
Unlike speculation about business tension affecting film distribution During tariff wars Started by US President Donald TrumpGelfond confirmed that every expected Hollywood title has achieved Chinese release. He says, “This year, in every film we hope that it is expected to join it.” “This is the most more business as usual, especially in this environment, where we are getting closer and close with China in terms of more stable situation. I really don’t think the Chinese film market is going to be influenced by the market tariff.”
The upcoming Hollywood IMAX release includes the much awaited “F1” film, which created significant discussion with the Shanghai Media Group during a sold-out preview program. “We did it in six cinemas and gave tickets to see it, but it was sold very quickly,” Gelfond’s report.
Summer and Fall Slate also “Overman“Jurassic World: Riberth,” and Marvel’s “The Fantastic Four: First Steps”, “Avatar: Fire and Ash” was deployed as a major Christmas release with “Avatar: Fire and Ash”. Galfond highlighted the new “avatar” of the new “avatar” and highlighted the original visual approach of the film “Avatar”.
Success is partially stemped by IMAX’s strategic focus “IMAX” stems on products “. “Our experiences when you film with IMAX cameras, you better index or do the box office better,” GELFOND explains. In this year, between five and seven Chinese films shot with IMAX cameras, with 11 Hollywood titles using technology.
Daniel Manwaring, IMAX CEO of China, plays an important role in making relations within the Chinese film production community. Their deep industry connections and fluent mandarin have helped adopt IMAX technology among local producers.
Given beyond Asia, IMAX is working to expand international distribution for successful Chinese films. The company has provided global release facility for Japanese products such as “demon slairs” and has helped secure the international iMax dramatic release for blockbusters such as “Ne Jha 2”.
“We really think that we have a good opportunity to move forward,” Gelfond has said about the strategy to bring successful local language films for IMAX audiences worldwide.
With “Mission: Impossible – The Final Reckoning”, an eager expectation for 18.5% of its total Chinese box office and a curious anticipation for the global hit “Sinners”, which is also playing at the Shanghai International Film Festival, remains optimistic about the tradition of the Gelfond market.
“I think we are going to enter a very strong part of the season for us,” he concluded, both strong Hollywood pipelines and unprecedented number of Chinese presentations embraced by Emax’s immersive format.
The combination of local language glasses and Hollywood tentpol is IMAX for continuous growth described as a rapid “strong” Chinese market. The company’s development strategy includes a major expansion with China’s largest movie exhibition exhibition Wanda film holding company, planning to upgrade the 27 premium format screen in large high -tech installations of IMAX.
