Fox observes first-to-the-to-1-served sales out for all-star game advertisements

Demand for advertiser for major League The all-star game of baseball has been so intense, even advertisements that can never be air.

Fox hopes that it will go close to 80 advertisements on 15 JulyWan The broadcast of the midsmar classic that occurs this year in Atlanta, but many advertisements are bound by sports elements, which cannot be predicted, such as a reporting change or additional innings, is also spoken for the executive vice -president for Mark Evans. Fox sportsDuring a recent interview.

He says, “There is a cell-out just before the game in July.” “We were sold in early June – a whole month ago.” He predicts this year’s all-star game, which is in record numbers in record number, which is sold at some highest prices of the event and generates some of the largest revenue Fox seen for Baseball luxurious.

The all-star game, like many traditional sports broadcasting, is getting a collision in the streaming era. While other TV mainstases such as primetime drama and comedy, fighting the attention of Madison Avenue, in some cases top sports events are rapidly and more fiercely selling more than expected. For example, NBC has seen Heavy response to its upcoming 2026 Super Bowl broadcastAnd both NBC and Amazon have made initial deals for their new NBA Games Coming with the next season of the league,

According to a person familiar with the case, Fox is demanding between $ 750,000 and $ 800,000 for a 30-second commercial in the all-star game.

Viewers will see a coatri of general MLB advertisers including MasterCard, but can notice heavy-to-the-to-date demonstrations from restaurants, retailers and drug deeds. Fox’s Evans says that summer dollars and interest in capturing back-to-school expenses can spread the first two categories to engage themselves into the game.

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