When it comes to Apple’s biggest films, the “F1: The Movie” has officially moved to the pole situation.
“F1” has produced $ 293 million at the global box office after 10 days of its release, as Martin Scorsce’s “The Killers of the Flower Moon” ($ 158 million worldwide) and Ridley Scott’s “Napoleon” ($ 221 million )’s most dramatic ranges, as Apple’s most highst-grossing film. This is not a particularly difficult benchmark, as Apple has released only five films dramatically and two of them, “Fly Me To the Moon” ($ 42 million) and “Arngil” ($ 96 million), were lump sum flops.
Nevertheless, ticket sales for “F1” are a step in the right direction for the dramatic ambitions of the running studio. Apple, after a string of commercial misfire (with a budget of more than $ 200 million or more, neither “Flower Moon’s killers” nor “Napoleon” were in danger of changing a dramatic benefit), “F1” was considered a divine point for technical veterans. A growing internal understanding was that if crowds like “F1” did not work on a big screen, it would be better to leave the film business in favor of Apple Television. Eventually, the company has completed small screen successes including “serence” and “Ted Laso” on AppletV+.
Apple’s future film strategy will not be completely on the success of “F1”. And more importantly, the racing drama is not close to climbing out of red. To produce “F1” costs more than $ 250 million and about $ 100 million more in the market, which means that tentpol will require multiple intervals around the track to justify its mass value tag. But these ticket sales, which are encouraged for any adult-moving original film, give at least a reason to stay in the course. Oh yes, it also helps that Apple has a $ 3 trillion market cap and does not withstand the same financial pressure to the traditional studio.
Directed by Joseph Kosinski (“Top Gun: Maverick”), “F1” stars Brad Pitt as a Formula One driver, who retirement emerges from retirement to coach a crook driver and save a failed team. The film landed in theaters at the end of June with a dollar of $ 57 million and $ 146 million worldwide, easily handed over its biggest early weekend to Apple. Positive Word-of-Mouth should contribute to the film’s strength to live, even “F1” ends strong headwinds from “Superman” and “Fantastic Four: The First Steps” with “F1” “Jurassic World Ribrth” and upcoming blockbuster expectations. Outside the United States and Canada, where “F1” revives up to $ 109.5 million, top-Kamai areas include China ($ 22 million), United Kingdom ($ 17.3 million), Mexico ($ 12.3 million), France ($ 11.5 million) and Australia ($ 9.8 million).
Because the film was filmed with immersive immigs cameras as the film production team operated the real formula 1 global circuit, the “F1” premium has been a huge draw on the large format screen. So far, IMAX alone has fuel $ 60 million globally, which is the film’s accounting for 20.4% worldwide.
