Hyphet media Group, led by banner Eva Longoria And Chryce abregoThe Mai Caltura Podcast Network of IheartMedia has taken an equity stake and will produce a slate of new titles for the Latin-centered platform.
The deal is a wrath of Longoria’s work as “Hungry for History” and “Connection with Eva Longoria” in the last three years. The treaty with Hyphenate was attended in 2020 with Iheart Radio Star’s part on the deal God was the Charlman to launch the Black Effect Podcast Network. It was very successful for vertical Iheart, for Charlmen and talent associated with black effects.
As part of the deal, Hifnets will become members of the advisory board of my Caltura.
Longoria said, “Storytelling size we see ourselves and how the world sees us, and podcasting is one of the most intimate, accessible and powerful methods to connect with the audience and share meaningful, authentic conversations.” “Through this partnership between Hyphet and Ehart’s My Caltura, we are making a big platform for stories that reflect the prosperity and complexity of our community.”
The treaty is a major expansion for hyphet in the audio world. The company was formed in 2023 To develop and produce a wide range of TV, digital and audio materials with the growing world of autoriv-operated media. Like the Black Effect Model, Hyphenet has intended to work with podcast creators, which gives a meaningful bet to talent in the material made by them, Ebrego told Diversity,
He says, “Podcasting is another great opportunity for us that we have explained more stories, which are corresponding to the hyphet, which are premium, talented and led by the manufacturer,” they say. “My Caltura gives us a seat on the skin and table in the game. It really makes sense for us because we have really built a hyphet.
A considerable access to iheart means that the new show does not have to start with scratches to find the audience, which will greatly benefit talent, says Abrego.
My Caltura banner started in 2021 and has seen a double -point increase in the audience during the last one year. According to Iheart’s research, the Latino Podcast is one of the fastest growing demographics for the listener, with 43% of the Hispanic Americans heard the podcast month and heard up to 79% compared to five years ago. Actor and entrepreneur Wilmer Walderma has also held an equity stake in my Caltura and hosted the “My Essential” podcast on stage in 2022.
The top-rated on-air personality of Enric Santos, IheartMedia hosters the “The Enrique Santos Morning Show” out of Miami and also served as the President and CEO of Iheartlatino, said that the fourth anniversary of the deal with hyphetane was a suitable way to mark the fourth anniversary of the deal. And he praised Longoria for his role in developing a Latin -led studio in the hyphet.
“Eva brings an intense commitment to tell her to tell the authentic story and her vision aligns with the mission of my Caltura, which resonates with the audience around the world. She has been a powerful lawyer for a long time, and her work has been permanently, permanently, and behind the camera, and said that her work has been permanent, permanently,” Santos said. “Their leadership continues to open the doors and change the stories, making it a true force for representation.”
Abrego emphasized that hyphet is investing as a medium in audio entertainment and podcasting – with revenue and profit large -scale advertising and related licensing and missionary and merchandising deals. Podcast is also an effective vehicle to provoke ideas that can be expanded in media such as TVs, films and books, and to allow promising talent to develop.
“Podcasting has become very mature in the last 10 years. We want to focus on what is a great podcast, who is a great storyteller. And of course it can translate an idea in incubation that can be great for television,” Abrego says. “This is so in our mind, but we lead to how we make a great podcast, and what will be a great storyteller and what will be a great subject in that field, because we want to be successful first in the audio.”
