Oscar There is not only a TV event for the company that is working to sell advertisements supporting it.
The annual award show was slated for the first time to make live stream on Hulu, with its regular broadcasts -with its regular broadcast ABCDisney prepared packages that took sponsorship well beyond the program. Advertisements associated with Oscar sales also include sponsors of “Good Morning America” ​​and “Live with Kelly and Mark” the next day (Lorial and Ellie Lily are among them who will appear later), and even an international deal in which Christian Dyer sponsors a flight of films in Disney+ in both France and America.
“We are looking at people and brands, really want to connect ourselves with cultural currency and cultural conversation,” says John Campbell, senior vice president of entertainment and streaming solutions for Disney advertising during an interview. Disney noticed that this was striking from our upfront last year. We had a significant number of units sold. And before the show we had a vast majority of weeks sale for weeks. “The company’s two final Oscars -related sales were for Wingstop and Pharma GSK.
Disney announced official sales from all commercial inventory associated with the program – TV, streaming, social and more – Friday morning. According to a person familiar with the case, the company was demanding $ 1.7 million to $ 2.3 million for a 30 -second commercial time on TV broadcasting.
Oscar’s top sponsors include Rolex, which support the show for the eighth year, as well as Prudential and T-Mobile. These advertisers are capable of appearing next to tune-in messages that are running on various Disney properties, and some of their advertisements may look like a prize program.
Other Oscar advertisers include airbnb; Allstate; Ancestry.com; Audi; Audio; Boehringer Ingelheim; Carnival cruise line; Charter spectrum; Yogini cosmetics; Eli lily; Emirates Airlines; FX network; Heb; Schwarzkof of Henkel; Hiscox insurance; Homes.com; Hyundai; Invisalign; Johnson & Johnson; Johnsonville Foods; Kenavyu; Of kiehl; Lionsgate; L’Oreal Paris; Lufthansa; Mazda; MNTN; Mollson Cursor Broiling Company; Novartis; Otsuka-Londback; Planet oat; Poem; Samsung Galaxy; Sanofi; Sketches; Skinpop popcorn; Snack Factory; Starbucks; Turbotax; Inverted beauty; Unilever; Verizon; Visa Inc. Go to California; Volkswagen of America; Walmart; Walt Disney Studio; And Xfinity of Comcast.
Many advertisements “fickle and bold” and “many products are further,” says Campbell, “portrays a landscape in which” the brand is actually the hero. ” The audience is likely to see some business messages in the program itself, and some “custom creatives” that play with a luxurious event.
