According to a new audit of a TV-industry group, three upstart media-pap companies are ready for all other parts of the business, ISPOT and video-TV audience, according to a new audit of a TV-industry group that are working to verify a passl of rivals. Nielson,
America Joint industrial committeeFormed in 2023, consisting of TV companies and media buyers, all are working to portray new measurements systems in an era, when the changes in viewing and the rise of broadband and mobile technology have called for new methods of audience activity around watching TV, watching TV,
A review of the Joint Industries Committee, or JIC found that the tracking techniques of the audience of three companies are ready to use as currency in business between advertisers and media outlets. Advertisers usually seek such technology to be audited by the Media Rating Council, an independent organization that brings all forms Media measurement Media has come under new pressure as media customers in US Nielsen of great quality Global, Warner Brothers Discovery and NBCUNIVSL Test new alliances with upstart measurement serviceS.
JIC says that its audit “measurement provider was designed to ensure that operational functionality, transparency and purpose can meet the basic requirements. In particular, for note, Comskore has now met the benchmark of JIC for individual democracy as part of the audit, which is a person’s benchmark, which is a personal and video to include a person, which is a person to be involved in a person. Is verified in. ”
In January, Nielsen said that its large data + panels depend on the National Audience Measurement Technology, which depends on the information about the general panel of the company’s consumers, as well as the company’s consumer panel, MRC investigatedThis is to get recognized for first technology. The new data comes from audience interactions with cable and satellite set-top boxes and smart TVs in 45 million homes and 75 million equipment.
Nevertheless, there are later complaints from media outlets with an industry organization, video advertising bureau, Nielsen has been called to fix his new data system.
Jic audit analyzed infrastructure behind the capacity of companies to provide large data; Checked two years of advertisements and telecast-level data in all currency types; And investigated the efforts to track the audience for the game, which is one of the most important programming styles in the industry.
“As the innovation continues in the measurement, it is important that media buyers and vendors have time and ability to fully analyze the updates for new functioning so that we can believe in each currency. This requires a level of transparency from each provider. In this important process,” JIC said in a statement.
