break awayAn independent Live Entertainment Brand and Touring Music Festival Company have signed with the Creative Artists Agency (CaA) For representation.
Working within CAA’s media and entertainment partnership division, break away Will launch a new structured sponsorship platform in efforts to score its national footprint and build the original intellectual property. Breakaway is present in the form of brakeway projects, or in-house record labels and artist incubators, and breakway presents, which covers its pop-up experiences.
With the presence in more than 12 cities across the United States, the company is planning to expand its live events and artist pop-up to the global markets internationally. Breakawway Festival – Known for its EDM lineup – will also see selected expansion in new styles,
Breakway CEO Adam Lynn said, “Breakway gives the brand a chance to make something that remains beyond the stage, which is inherent in relevance and designed for permanent effects”. “We are excited to take us to that position at the intersection of music, materials and community.”
As part of its growing commercial strategies, Breakway recently announced the expansion of its title partnership with Energy Drink Brand Celsius.
In a press release, a spokesperson for the breakway said, “While a festival can last for two days, the fan connection starts earlier and continues after a long time of physical activation – the brands provide creative touch points around content cooperation, digital media and merchandise integration that attachs this dedicated fanbase.”
The next breakway festival will take place on 30 and 31 May at the historic crew stadium festival grounds in Columbus, Ohio, and will come in the headlines by Dome Doll, Sophie Tukkar, Marshmallow, Efrazack and Isoxo.
