Banjay Asia With the growth of new deals in Indonesia and a reality show, it doubles on the expansion of Southeast Asia that will send contestants to space, founder and group CEO Lamp dhar Revealed on Appos conference.
Speaking on a panel titled “Culture to Content: How Asia Creative Ecosystem is Going Global”, Dhar announced that the company has already closed some deals in Jakarta for both scripted and unscrupulous titles “. Extension includes Banijay Asia’s pre-declared cross-border reality series, “Finding an Indian and finding an Indonesian, which we can send to space in a blue original rocket.” The series was previously focused on searching just an Indian.
This Banjay Asia comes as its mass Indian operations as expansion, where the company produces 365 days ‘Bigg Boss’ (local version of ‘Big Brother’ in our calendar year), “The giant material of the market displays hunger.
“Time is personally right for us, because we are happy in the situation we are in India, and now we can focus our bandwidth in the rest of the field,” Dhar said. “We are really doubling Indonesia and then later in Thailand.”
Banijay Asia has successfully localized international formats by developing Indian origin. The company’s “Night Manager” optimization for the erstwhile Disney+ Hotstar distributed mass numbers, and they are currently working on Season 2. The company recently rebooted the Legacy Crime Processions “CID”, which lasted for 18 years, it gives “strong results on Sony television” before it is airing Netflix.
The head of the material in the Kantana Group in Thailand, Disalda “Stang” Dissionon indicated the company’s Netflix original “Master of the House” as proof of the fact that authentic local stories could travel worldwide. The series reached the top 10 in over 63 countries within its first week.
“When we choose what materials have to be done, we have to really choose local, authentic Thai stories,” Dissyonon said. In the case of ‘Master of the House’, we were focused on working in domestic workers’ dynamic and rich families, which is still relevant to Thai culture today. We wanted to portray that drama, and at the top, we lay layer in universal subjects such as power struggle, inequality and family relations. “
The company has also expanded in the horror with “Watcher” based on its own IP, which is dramatically sold to 20 countries and will be licensed globally on a streaming platform. Kantana is currently mixing May Thai mixing with a zombie apocalypse in Bangkok for Netflix.
Nicholas Simon, founder and CEO of Indochina Productions, underlined the development of his company from production services to original material manufacturing. Established 14 years ago, the company has worked in 14 countries and recently completed major international presentations including “”.White lotusSend “Season 3 and Sam Raimi’s upcoming film” assistance. ,
All three officials referred to increasing the global appetite for Asian content, especially the success of the shows such as “Squed Games”.
Dhar fulfilled the regional ambition: “This is really the time that an Indian story catches the fancy and meditation of the global audience as well. So it is actually something that we are excited and working for it.”
