Banjay Extending with strategic acquisition of Live Lotchi, a manufacturer of live immersive experiences, whose debut show “Luminance” has attracted more than 350,000 spectators across France.
Banijay Live was launched in 2023 by former Banijay France CEO François Dey Burgada after the acquisition and investment of Balich Wonder Studios of Bainez Entertainment in 2023.
Lotchi is a start-up established by Romain Sarfati in 2023, which has recognized her life in France, which combines her knowledge to give state-of-the-art technology and live orchestra cultural glasses around landmark locations.
For example, “luminosence,” describes history in the Basilica of St.-Andre Cathedral in Bordeaux in Paris, St.-Andre Cathedral in Bordeaux, Lily in Lily, and Basilica of Notre-Dem-Dem-Dame-Dame-Dame-Larcasons. Lily. Lotchi is currently interacting with Banijay entertainment producers in Spain and Germany to optimize immersive experiences in symbolic monuments in outside cities outside France.
“With creative entrepreneurship in its heart, Lotchi Live is a highly complementary property for our expansion portfolio of entertainment businesses,” said D Burgada.
“In Luminosence, Romain has actually designed a unique show, which has achieved immediate success through France. We hope together, both of us and Banijay Entertainment, bending over footprint and expertise, we can take this offer to the next level on new cities and sites and capitalize on the company’s innovative approach to make the next-emperor spectacle For, can redeem, dissolve. “D Brugada continued.
Meanwhile, Sarfati said that her company “proud to breathe in our legacy, while actively contributed to its conservation through donations generated by our show.”
The success of ‘luminance’ in France throws light on the increasing public interest in experiences that bring us together around a shared and universal history, “Sarfati continued, who also said that” one from joining Banjay Live The doors of the extraordinary international network opens, which enables us. Some of the world’s most prestigious monuments to staging our shows, while also imagining bold new creations. ,