AI HPA takes center stage in Tech Retreat

It was appropriate that Liberal AI Tech Company Acquisition of Meteorological By Denag The group’s Brahma AI Arm was announced on Tuesday as a large part of the annual annual. HPA Tech Retreat – Which was held in Palm Springs this week – was largely dedicated to AI and the deal underlined several projected trends, including convergence.

I2A2 president and CEO Renard Jenkins predicted, “Convergence is one of the main things we will see in 2025.” “It can be good and bad, because if your favorite device is bought by someone who probably intends to wrap it or they do not fully understand its value, then suddenly you got to learn something new. Is it to change your workflow, where things are going to go.

Metaphysic has already left an impression in VFX space – especially its toolset was used for age and Tom Hax and Robin Wright in Robert Zemecis.Here” – An application that won a Visual Effects Society Award in its emerging technology category last week.

According to the DNEG group, the metaphysical deal is about creating equipment for a series of industries, but VFX is clearly an important part, especially the DNEG group includes the VFX legend Dneg, whose job is “DUNE: Part Two “But currently nominated for one. Oscar. In HPA, Jenkins reported that in the AI ​​media and entertainment location, “The most affected fields are visible effects and sound right now.”

During another session, VFX Weets Barbara Ford Grant and Daniel Kreer discussed that he learned to create a personal project, titled “unheard”, using various AI devices. Ford Grant described the “recurrence cycle”, where we were layered in separate AI devices throughout the process. And so we were like growth, preproduction, production and posts. ”The AI ​​tool was from the runway to the midzorney.

A VFX supervisor of Sony Pictures Imageworks learned some lessons. “We actually need a lot of control in visual effects,” he said, cited areas such as facial animation, lip syncing and compositing. “I’m really looking for these devices that help artists enable and help us, you know, work a little faster, a little better.”

Director speaking more widely about film production David slad (“30-day night,” “The Twilight Saga: Eclips”) said, “It’s not AI that makes a film. It is human with ideas and structure.” He said that all his former experience It has been useful in work, “Not because I want to make copies of other films in a different way, but just because the form remains the cinematic language we have. Is. “

Slade also believes that AI will be a factor in launching new channels, and these “new ways to distribute are going to allow strange or odd films … which is not necessarily not for everyone, But it will be possible.

Filmmakers representing some new studios capable of AI also shared perspectives. Filmmaker Dave Clarke, who is co-founder and chief creative officer PromisePromise’s music proprietary software and development of workflow layer described. He said, “It is going to be able to move at the speed of AI,” he said, “We want to build a creative production pipeline that always allows us, continuously transfer and further as technology Increases. Because I believe that technology will continue to develop, at least for the rest of my career, the promise of Peter Chernin and Andrew Chen in North Road. Was done with investment.

Walter woodman Shy babyThe team behind the “Air Head” short with Openai’s Sora warned, “I think when people talk about AI, they talk about fast and cheap. And I think I think That is a terrible way to think about things. I think my job is to make things that were impossible earlier.

“What we are trying to become is a pixar. The thing we are trying to compete with is Disney. And I think what I like the most about AI is that it’s promise that we can actually compete with them, “he announced,” we are looking for our steve jobs Are. ,

In addition, sometimes a series of protests, ideas were also presented during the retreat, which also included Presentations by Haso Base – Chief Technology Officer of AI Tech Developer Stability AI, whose board members include James Cameron – and Chairman of Society of Motion Picture and Television Engineers and Deputy Chairman Richard welsh,

Among these conversations, Hollywood jobs remain an important concern, running 2023 double labor strikes. But Jenkins says that his research from the World Economic Forum suggests that the owner of the business (although is not specific to filmmaking) “but will re -prepared his existing employees or dismiss his existing employees. ” He said in detail, “This means that if someone is telling you that the AI ​​is going to change the worker, then the AI ​​is going to change the artist, to change, change, change, – I am very I will mislead. How these devices and these systems should be used, and how they can be the most effective.

“Upskling is the way forward,” he said, suggesting education and urging, “Those of you who are worried about where our industry is going, is worried about it, do not wait.”

Scroll to Top
Verified by MonsterInsights