The newly merged international film and TV market of Shanghai closed on Saturday at the Shanghai Exhibition Center, with a five -day program started, which combines professional industry networking with public cultural experiences.
The market represents the consolidation of June 25, running since 25 Shanghai International Film Festival Market (SIFF Market) and Shanghai TV Festival Market (STVF Market) in the same comprehensive platform.
The event is placed at the Shanghai Exhibition Center, originally built in 1955 as the China-Soviet Maitri Bhavan. The major milestone attracts heavily on the neoclassical architecture of the Russian and Empire style and extends to 93,000 square meters, making it one of the largest integrated building complexes in central Shanghai.
Chen Guo, managing director of Shanghai International Film and TV events Center, says that consolidation reflects the trends of the broader industry. “The developed trend of the industry where material construction, technical application, and genius dynamics rapidly blur the lines between the film and the television,” the chain explains. “Many excellent companies and manufacturers develop in both the fields. The purpose of this integration is to break invisible resource obstacles and create a broad, skilled platform that collects film, chain, technology, capital and talent.”
The most distinctive feature of the market is its double track approach. Vocational activities occur inside the Shanghai Exhibition Center, with dedicated meeting zones, display fields, and industry salons designed for efficient business interactions. Meanwhile, external markets serve as platforms for public engagement, which have immersive IP experiences and cultural products. “We convert industry achievements into tangible cultural offerings to the audience,” chain note. “It stimulates public enthusiasm for film and TV culture, which provides valuable response, and promotes innovation in materials and professional models.”
The approach purpose is to bridge the professional efficiency with popular appeal, allowing the audience to submerge themselves in storytelling by providing the professionals of the industry with direct consumer insights. The outdoor market emphasizes openness and conversation, such as with themed exhibitions such as “I am What I am”, where the audiences immerse themselves in the story, or the exclusive products of TVB that remember childhood memories.
The market creates success to deal with its predecessors. More than 200 exhibitions and 40,000 visits were recorded in last year’s markets, with notable achievements including a Korean delegation, which led to 107 commercial talks between Chinese and Korean companies, resulting in a price of about $ 56.3 million. The Korea Creative Content Agency (KOCCA) organized a delegation, including major broadcasters KBS, MBC, SBS, CJ NM and SLL, bringing 13 major Korean companies to demonstrate the material in the Korea pavilion.
This year’s market has expanded international partnership with an international field characterized by an international dialogue sector designed for global buyer-sector interaction, with 50 foreign exhibitions already participated. Organizers are targeting even more international participation in future versions, which aim to attract more top level international producers and streaming platforms.
The market is demonstrating emerging technologies that re -shaping material manufacturing and distribution through its UHD hub, with the AI ​​and XR dedicated experience areas dedicated to technologies. A standout attraction is an XR large-inter-visual project about the tomb of Kin Shi Huang, allowing the audience to experience historical material within a virtual environment. The AI ​​applications are particularly prominent, designed to help Chinese content reach global markets more efficiently with the performance of multi-language AI voice-over and video translation techniques. The SIFF Ingc program of the Shanghai International Film Festival highlighted work from young creators using AI in its projects.
The merger has described the chain as “invisible obstacles that have once separated films and TV markets,” filmmakers, TV production companies, streaming platforms, technical suppliers, creators and investors bring them into integrated places. The activities are designed for moderate-unknown, with forums, expert sessions, and buyers apply on salons and TV sectors. “IP Project Promotion Event does not emphasize the medium, but focuses on compelling stories and IP to attract appropriate development partners,” Chen explains. This border approach increases opportunities for cross-field cooperation, talent mobility and technology sharing.
Programming is cuisted around the demands of the actual industry, with IP promotion activities, which are interested in adaptation and franchise development. Aligned with national strategies for ultrahig-define video, UHD hub presents state-of-the-art technology, reflects the industry’s hotspot and addresses pain points. “All activities are designed around the actual demands, which ensure relevance-the focus of the best industry’s frontiers, technical-grading and creative innovations,” says Chen.
Accepting the importance of transactions, attendance and the importance of press visibility, the organizers are taking a comprehensive approach about success. “We emphasize soft power and long-term effects,” Chen says, “Chen says, focusing on the role of the market in promoting cross-sector cooperation, imparts state-of-the-art industry knowledge, and offering platforms for new projects and emerging talent. The final goal is to be a famous hub for the market “Global Thought Exchange and Industry Innovation, which is considered a constant manufacturer of projects” that carries forward both Chinese and global entertainment ecosystems.
Beyond this inauguration merger version, the plans of the organizers continued to concentrate on internationalization, industry leadership and increased interaction. The schemes include the establishment of forward-loving-technology innovation zone and expanding a successful cinemart initiative that creates channels among the professionals and public of the industry. “We want to establish it as a new cultural landmark that symbolizes the specific attraction of Shanghai,” Chen said.
