Jogja-Netpack Asian Film Festival (JAFF) is gearing up for the second version of Jaff market At the Jogja Expo Center in Yogyakarta.
The industry returns after a successful opening run in platform 2024 that attracted 6,700 participants from 19 countries, with 151 exhibition booths, and a total of 63 commercial deals around IDR36 billion ($ 2.2 million). The event is part of Jaff’s 20th anniversary ceremony as one of the major film festivals of Asia Pacific.
“Jaff Market was born with a long -standing commitment to Jaff’s champion Asian independent cinema,” said IFA IFA IFA IFA IFA IFA IFA IFA IFA. “Now we expand the vision by constructing an industry-interacting space designed to meet today’s demands-one that helps Indonesian stories flourish and compete globally.”
The second version maintains six main programs designed to activate creative value chain: Jaff Future Project for Project Incubation, Future Project, IP Showcase and Business Matchmaking Content Market, Talent Day for Emerging Talent Matter, Film and Market Conference for Industry Dialogues, Market Conference for Industry Dialogues, Market Screening for Private Buying Screening and Project Film lab for development workshops.
The 2025 version will introduce 12 films in three days in the Jaf Future Project, which will target the participants of the Asia-Pacific region that incorporates Indonesian elements. The content market will perform 10 IPS for optimization opportunities, while Talent Day continued its cooperation with leading industry players after last year’s partnership with Netflix.
The film lab opens for five selected development-phase projects focusing on international co-production opportunities, which targets the first or second-time feature directors. To cover the theme from the film and market conference partners again from talent and creativity, innovation, innovation and rules, from the APRFI (Indonesian Film Producers Association).
Vice Minister of Culture Gayer Ganesh said: “The government sees Jaf market as a prominent partner in running permanent development within the film industry. This platform brings the players of the industry together, as well as the foundation for a very essential cross-sector cooperation-it is necessary for the situation that it is necessary to have a cultural force and an economic driver in the field as Indonesian cinema.”
Indonesian cinema faces structural challenges despite increasing interest. By May 2025, cinema entry reached 35 million – 44% out of 80+ million million of 2024 – but the country operates with more than 2,200 screens across the country, causing obstacles of distribution and IP mudification.
Jaff market market director Linda Gozali said, “Our goal is to bring the Jaf market into a position as a catalyst for development in the national film ecosystem-from generating and developing talents to distribution strategies and long-term partnerships,”. “We are here to bridge Indonesian materials with real-world opportunities-locally and internationally.”
The alumni of Jaf Market 2024 have already made a global impact. A feature of Reza Rahdian “Pangku,” was selected for Half, in March du film 2025 in Cannes, while three IP titles – “Bandits of Batavia,” “Jeetu,” and “Grand” – successfully attended the IP Pitching Forum in the ear.
The initial indicators show strong speed for 2025, with more than 50% of booths already safe and growing sponsor interest. The event strategically ranks itself at the end of the Industry Market Calendar of South -East Asia.
Jaf Market 2025, run by Principal sponsor Amar Bank, runs on 29 November. 1. Open submission to July 15-September. For most programs, the material is closing on August 15 with market submissions. The full Jaf Festival runs on 29 November. 6.
