Indian kids channel Soni Yay! Is ready to introduce “CID squad“A first type of animated investigative thriller that re -explains India’s prestigious” CID “franchise for a new generation.
The project represents a strategic push to broaden the appeal of animation beyond traditional children’s programming, described as the channel “world class animated experience with state -of -the -art technology”.
Ambesh Tiwari, business head of Sony Kids and Animation, explained insight to run new production: “We came to know that the age group between 15 and 35 is possibly one of the first generations that came out with a tolerance and acceptance of animated materials. It is now the first cartoon network generation to fully parents. ,
According to Tiwari, this demographic change made an opportunity to tell stories with the characters created in India. “What if the same (” CID “) was proud, mercy, Freddy, Abhijeet’s characters, with their own qualities, were young in today’s world?” He asks, underlines the concept. While the original “CID” focused on murder cases and biological crimes, the “CID” deal with contemporary issues including self-driving cars, artificial intelligence and cyber security.
In the animated series, an Inspector Preduman has been led by a team of young detectives as the ages of 25 to 30 years. Unlike their predecessor, who followed senior officials who resolve traditional crimes, this re -acquired team consists of separate specialization teenagers. Abhijeet, a 16 -year -old with extraordinary cut skills and a sharp memory, uses his observation talents to help the creation of cases. Daya is slightly larger than Abhijeet, acts as the team’s muscles, but is re -designed in the digital age as “a vulgar coder”. “In the actual version, he is a physically strong man, but in our version, he is a young bloc that breaks the firewall,” Tiwari says.
The team is scored by Fredrix, who is the youngest member, who provides comic relief while maintaining a positive team spirit, and a experienced officer Constable Sushil with a broad network of informers. Dr. Salunke, a mechanical genius who owns a scrap shop, makes simple gadgets from the rejected material to support the team’s investigation.
Tiwari said, “The characters have a lot of affinity, still with young people, pointing to the recent successful return of the original” CID “on streaming platforms such as Sony TV and Netflix. He emphasizes that the new recurrence stands on its ability: “If you do not really know the ACP Preduman, you will pick up the Inspector Preduman and see the way he leads the team.”
“CID Squad” is being deployed as a global property, with 13 episodes of 22–30 minutes in each in its initial run. “The intention is to create a global property that will be syndicated worldwide, India will be a big market,” Tiwari says. This series will be available in Hindi, Tamil, Telugu, Malayalam and Bangla languages ​​to complete diverse demographics across India.
Soni Yay! One of the major animation studios of India for production has participated with the Tonz Media Group. Post-production of the show is handled by Ireland’s Telegel, with international music composer Gigi Merony and Seviro Reppeji Soundtrack.
Soni Yay! The strategic roadmap of his “hub strategy” is directed, ensuring that the brand becomes an one-stop destination for animation. H stands for the house to break the largest toon for the house, U for unlimited way, and B for B, and B for B. This approach has deployed Sony Yay! Embrace the philosophy of “Animation for all” as one of the leaders in the entertainment of Indian children.
2025 strategic focus fields follow this structure: enhancing the material library with constant prestigious characters and global title; Expanding the touchpoint beyond the TV through cooperation, goods and digital ecosystems; And running India’s animation revolution with a strong focus on homegron IP and anime expansion.
Beyond “CID squad”, Soni Yay! Japan-India is bringing the Japanese anime series “Obokchama-Kun” to the Indian audience through cooperation. The script writing of the show lives with the Japanese team to maintain the original attraction of Obokochama-Kun, while Indian creators handle animation production to ensure local relevance and spontaneous adaptation. This approach preserves the main humor and story, correcting cultural nuances for the Indian audience.
Soni Yay! It is also developing what Tiwari has described as “possibly India’s first anime series” based on Indian mythology, currently the code name “of the project”. To specify which mythological character would be portrayed, Tiwari confirmed that it is neither Kalki nor Ashwathama. “This is a very anime story that has a small man who has any kind of powers, then there is a complete physical change,” they say, seeing that Japanese partners are helping to build a series with elements that say storytelling elements.
This initiative is part of Yay! Strategic imperative of animation: IP production/co-producing “CID squad” as a flagship series, forming material for other platforms and global talent collaboration for other platforms. Additional upcoming titles include “Ray”, based on the stories of the famous filmmaker Satyajit Ray, and “Karna – the Guardian”, which re -connects the prestigious Indian character in a new avatar.
The channel “Naruto,” “Naruto Shipuden,” “Jujutsu Cassanon,” “Dr. Stone” and “Black Clover.” It is performing strongly and is particularly successful in South India.
Soni Yay! Advertising participation, syndication deals and a balanced revenue models availing opportunities for licensing have developed. Anime Boom has added significant values ​​to its offerings, allowing the brand to mudge in various channels. The brand is also strengthening its digital appearance, with nine YouTube channels (four show-centered Hindi-language channels and five regional channels) produce more than 150 million spectators and 1.5 billion impressions per month.
“What we have understood – we now see the market of advertisers and licensees as understanding the same hypothesis – this is really time for anime for all,” Tvari concluded.
